PALM DESERT, CA - JANUARY 28, 2008 - A talkable, co-editable, user manageable, more-than-a-blog "Café" is driving post-and-posted blogs out of date. Trial users of BloCafé Beta, a product launched today at the DEMO 08 conference by Santrum Networks Inc., already benefit from BloCafé's proactive "pushing message" and collaborative features. Attracting both business and general users, BloCafé is going to change Internet users' behavior from typing to talking, co-viewing, and co-editing; and from checking messages passively to receiving messages directly.

Yun-Fen Hsia, one of BloCafe's trial users, also a famous financial consultant, writer, and television program hostess in Taiwan, shared her BloCafe experience, "I don't need to hang on my blog for checking responses anymore. Once I got posted, a pushing message will pop up to remind me of the latest update."

Hsia plans to have her next book launched at her Cafe Money 365 at BloCafe to co-view some pages of the new book with her readers on the Internet. She also plans to create a "Book Club" to talk with readers in real time to draw readers back to her Cafe regularly. "Probably, I'll set up paid forums for investment courses!" said Hsia.

BloCafe is also welcomed by manufacturing companies. Agustin Wu, CEO of Lidar Hardware, a furniture designer and manufacturer, shared his BloCafe experience, "I had a meeting with my art designer based in Italy. I co-viewed the layout of sliding doors shown at his desktop.  Every movement of his drawings and modifications were clearly shown. We were able to complete the design in half an hour. It was incredibly efficient!"

Save time, save money. Wu plans to have product launches at Cafe Lidar Hardware for sales agents at different locations. "They can see exactly what shows at my laptop, and that saves me from having to travel and have face-to-face meetings just for explaining. "Wu also has products listed at "Blogs" to get customers' responses. "A pushing message will pop up when I got a post."

A formula explains BloCafé thoroughly: BloCafé=(Live Forum + Voice Chat + Blog) * Pushing Message. In addition to posting on "Blos," to host a Café means you may host live forums to allow forum attendees to co-view the file shown on your laptop, and even to co-edit on the file while you are talking to them. You do not have to check your blog for responses because a pushing message will be directly sent to you and your members' laptops when there is a new post. When you create a new forum or a new Blo, your members will receive a pushing message, too.

"BloCafé is a compelling and creative platform," said Chris Shipley, executive producer of DEMO. "It is a fresh alternative for organizations planning collaborative or promotional events. And it will change Internet users' behaviors from typing to talking, co-viewing, and co-editing; and from checking messages passively to receiving messages directly."

Integrating the real time collaboration and the patent-filed pushing message technology, BloCafé focuses on business markets by providing companies and SOHOs an easy-to-use platform to host training courses, distributors' meetings, VIP clubs, customer services, product launches, and press conferences; as well as delivering a consumer platform that builds closer online social communities.